Sportsbook UX
Comparing navigation, event discovery, odds presentation, and how well the site performs on mobile.
Willy Ben
Meet the lead editor behind BSB and the editorial framework used to review sports betting sites in a practical, user-first way.
Author bio
Willy Ben
Willy Ben is the sportsbook and crypto betting editor at BSB. He oversees coverage of sports betting sites, live betting flow, odds-board usability, mobile experience, cashier clarity, and crypto-friendly betting options.
Willy's editorial style is built around one principle: a review page should help readers make a decision in real use, not just repeat promotional language. That means he scores brands by match discovery, betslip flow, live-market clarity, and how readable the real terms are once users move past the home page.
Coverage
Main topics Willy covers
Live betting flow
Reviewing how in-play markets, score data, and betslip updates work when users need to make quicker decisions.
Crypto betting
Explaining BTC, ETH, and USDT payment flow, wallet safety, verification questions, and the extra risks that come with digital assets.
Promotions and terms
Looking beyond headline figures to see whether the offer is actually usable once turnover, expiry, and market restrictions are applied.
Trust signals
Paying attention to About, Contact, Responsible Gaming, Affiliate Disclosure, and the overall transparency of the editorial structure.
Market fit
Matching brands to user styles such as football betting, crypto betting, beginner-friendly navigation, or mobile-first use.
Editorial note
Willy's approach to affiliate pages and comparison pages
“If a reader finishes a page and still cannot tell which site fits them best, the page still needs work.”
That idea shapes the BSB structure. Willy keeps fast-scan comparison blocks, deeper review blocks, and support pages such as guides, history, and vendor reviews in separate but connected sections so the site is more useful than a simple list of outgoing links.